To become or remain financially successful as a self-publisher, you must be able to get your marketing message to your book-buying audience quickly and effectively. The sales page of your book is an excellent tool for this. It’s a perfect marketing tool for offline and online marketing because it’s easy to understand and straight to the point.
And, as The Professor likes to say, it’s “no hassle, no fuss, no waste, no hassle” for you or the buyer. He’s got a lot of insightful gems like that. I hear them all the time. He’s got one for every situation imaginable. But he’s a very wealthy business genius, so we’re all listening.)
Here are the five essential elements to optimise your sales sheet:
The first optimization tip is to keep things simple.
The genius of a sales magazine is that it is quick and easy to read. It is supposed to convey the most important and relevant information about your book in a short, simple, and obvious format. And it should be attractive to look at and read while doing all that. All the information on the sales sheet should relate only to your book. No unnecessary information is needed. In other words, don’t exaggerate or exaggerate.
Ask yourself: “What information is absolutely necessary to help the buyer make the decision to learn more about my book, or to buy it directly?” Get to it soon. You only have about 30 seconds to hold the person reading your sales sheet. Use every inch of it very wisely.
Tip #2: Make your book stand out from the crowd.
You have all heard about differentiation a million times before. Set yourself, your message, and your book apart from your competition. You already know this. If you didn’t already know how to differentiate yourself, your message, and your book from your competition BEFORE you wrote your book, you have much bigger problems that a sales slip can’t solve.
Your message that you want or need to share with your readership, and how you write about it, should be reflected in your book’s sales page. Look at yourself, your message, and your book from the perspective of your audience, your readers, and your customers. Now show them that you and your book are different, or better, or more insightful on the subject of your book than your competition.
3rd Optimization Tip: Create a Visual Hierarchy
By “visual hierarchy,” I mean that the reader’s eyes should be drawn to the most important item on your sales sheet first. This item, whether text or photo, will likely be the largest item on the page. This could be, for example, the cover of the book. Or the title of the book at the top. You should get the idea here.
Then their eyes should be drawn to the second most important item on your sales sheet. Perhaps this is a word or statement on the subject of the book. The text here may be larger or more colourful than the other text on the page. Then on to the third most important piece of information you want the reader to see. And so on.
Usually, these items start at or near the top of the page, where most people view them for the first time. And when you look at a computer screen, it’s almost always from top to bottom. Your goal is to make your sales sheet easy to read and easy for the reader to find their way around.
Support Your Claims
The person reading your book will decide within seconds whether you are qualified to write this book and help them with their problems. Again, look at yourself, your book, and your sales sheet from the reader’s perspective.
Then ask yourself some questions: “Is this person credible? Does this person look and sound like they can help me with my problems? help me improve my life? Help me find the answers I need? ” Does he have credible credentials to prove he can write on the subject of this book? “
Remember that every word and picture on that sheet can help or hurt your credibility. It’s up to you to convey your claims about your book, and about you, to the reader in such a believable way. Too much embellishment, or boasting, and you’ll lose them-in a matter of seconds-and they won’t come back.
Optimization tip #5: Make the call-to-action (CTA) simple.
By ‘easy’, I mean KEEP IT SIMPLE. Offer the reader several straightforward ways to contact you and get more information about you and your book. This could be your phone number at your office. It could be an email address addressed directly to you. The bare minimum you must have is a link to your book’s website or landing page. It could also be a link to the book’s Amazon page.
If your book is for sale at bookstores, libraries, and universities, you should mention that your book is available through, for example, book distributors Ingram and Baker and Taylor. Keep in mind how your book’s demographics, or readers, buyers, customers, or customers, are most likely to want to contact you.
Don’t be afraid to have more than one sales sheet for your book. For example, you can create one that is more geared towards your customers who visit your office. One for the people who read your blog. And you can make one for libraries and schools. You wrote the book, so you already know who your audience is for your book.
Your book’s sales sheet can help you give your audience the right message that is most likely to resonate with them and help them make the decision to buy your book.